Customer & user research is one of the most powerful ways to validate your digital product strategy, create an effective product roadmap, and develop products people love to use.
In this cheat sheet, you'll see a fictional briefing document walking you through our process to:
- Align user research sessions with digital product strategy- Define research questions, interview methodology and acquire insights with affinity analysis
- Create long-term value for customers by developing products that people love to use
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